That’s because Liberty is the promotor of the race. $400-$500 million – The exact amount hasn’t been fully revealed, but Liberty Media, who owns Formula 1, has said the cost to host the night race in Las Vegas could run from $400 million to as high as a half-a-billion U.S. See the entire race schedule for the ESPN family of networks in the U.S.

Europe will be able to have their breakfast watching the race, and the hope is that the visuals will be so enticing for the U.S. If the idea is to reach a large global audience, yet still host a night race, then the start time works. audience on television, then having the start when many are in bed might not be the best recipe.

Eastern on ESPN– If Formula 1 was looking to garner a sizable U.S.